Joel's Life » Marketing http://www.joelslife.com A Digital Conversation Wed, 16 Mar 2011 03:01:31 +0000 en hourly 1 http://wordpress.org/?v=3.3 Tribes http://www.joelslife.com/2009/11/tribes/ http://www.joelslife.com/2009/11/tribes/#comments Mon, 30 Nov 2009 11:55:54 +0000 JSmith http://www.joelslife.com/?p=689

I recently completed Tribes by Seth Godin, author of Meatball Sundae and Purple Cow.  Tribes is a book that breaks with conventions in a number of ways.  For one, there is no content page, no forward, no preface and no chapters.  What does this tell you?  This is book and its is different.

What is a tribe?  Godin defines it this way, “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”  Tribes emphasizes a grass-roots effort to use the internet, as a tool, to achieve the goal of your tribe.  But this book is not written to the participants of the tribes as much as it is written for the leaders of the tribes.  As he says, “Tribes need leadership”.

This is a book full of quotable quotes.  Here are a few that I highlighted.

  • Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.
  • Everyone is not just a marketer–everyone is now also a leader
  • Tribes are about faith–about belief in an idea an a community.
  • Leadership…is about creating change that you believe in
  • People yearn for change, they relish being part of a moment, and they talk about things that are remarkable, not boring.
  • There’s a difference between telling people what to do and inciting a movement.
  • Great leaders create movements by empowering the tribe to communicate.
  • Tribes aren’t about stuff.  They’re about connection.
  • The only thing holding you back is your own fear.
  • What people are afraid of isn’t failure.  It’s blame.  Criticism.
  • Challenging the status quo requires a commitment.
  • It’s nice to get paid. It’s essential to believe.
  • Great leaders are able to reflect the light onto their teams, their tribes.
  • Showing up isn’t sufficient.
  • Leadership is a choice
  • Trying to lead everyone results in leading no one in particular.
  • Ultimately, people are most easily led where they wanted to go all along.
  • Are you stuck with the way things were, instead of busy turning things into what they could be?
  • No one anoints you as leader.
  • The only thing holding you back from becoming the kind of person who changes things is this: lack of faith.
  • No one gives you permission or approval or a permit to lead.  You can just do it.  The only one who can say no is you.

Tribes is about seeing the world from outside the box, challenging the status quo and leading.  You’ll enjoy it and your thinking will be challenged.
BTW – Here’s a great video clip of Seth speaking about Tribes.


]]> http://www.joelslife.com/2009/11/tribes/feed/ 0 Virtual Open House http://www.joelslife.com/2009/10/virtual-open-house/ http://www.joelslife.com/2009/10/virtual-open-house/#comments Fri, 09 Oct 2009 20:02:49 +0000 JSmith http://www.joelslife.com/?p=550 Yesterday the company I work for, Premier Studios hosted an Open House for our new Nashville location.  It was a great evening and it was so good to see so many friends.  For those of you who couldn’t attend, I wanted to offer a brief virtual open house and answer some of the questions you might have had…if you could have joined us last night.


Who is Premier Studios?

Premier Studios is a 20 year old integrated marketing firm with a focus on digital communications.  Integrated in the sense that we don’t just provide strategy OR technology OR creativity, we provide strategy AND technology AND creativity as a unified whole.


Solutions Neutral

Because of our approach and in-house capabilities, we can be solutions neutral.  In short, we let the problem determine the strategy and the strategy drive the solution.  Some of those solutions range from strategy, branding, interactive web to print, live events, as well as video and audio production.


Which office is better?

Okay, this is a trick question.  But in reality we only have 1 office with 2 locations.  Our Nashville location is an extension of KC.  Or as we like to say, “Nashville is just down the “digital hallway” from our KC team.


How long have you been in Nashville?

We launched our Nashville presence March 30th and moved into our new offices at Cummins Station in July.


Why did you open a Nashville location?

The short answer is, we opened the Nashville location to provide a higher level of service to our Nashville clients.


What’s New and Exciting at Premier Studios?

A few months ago we rolled out a new Premier Studios brand, Susie magazine. Author and speaker, Susie Shellenberger is the editor extraordinaire for this brand.  Susie is both a monthly print magazine and interactive web community for teenage girls with a Christian worldview.  We publish Susie in-house.  The exciting news is that Susie goes on sale nationwide at newsstands, Borders, Barns & Noble, and other retail location November 24.  If you know a teenage girl, Susie is worth a look.


What’s so unique about Premier Studios?

• Our integrated approach means we’re more of a “both/and” firm vs an “either/or” shop

• Our facilities and infrastructure allow us to provide most of the services we offer in-house

• We’re a 4A’s agency

• We’re just really nice, especially to our clients.


Thanks for dropping by our Virtual Open House.  We wish you could have made it by in person for the full experience, (complete with sausage balls).  If you would like to drop by sometime to see us, we’d love to say, “hello”.

PSNOH 4 300x200 Virtual Open House

Client Lounge

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Entryway

PSNOH 14 300x200 Virtual Open House

Client Lounge 2

PSNOH 77 300x277 Virtual Open HouseTalking with Jenna Slocum, CCA

PSNOH 53 300x200 Virtual Open House

Giveaways

PSNOH 68 300x200 Virtual Open House

Stephenie, Dianna & Katie

PSNOH 75 300x211 Virtual Open House

Guests

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