If you take social out of the social media, it ceases being “social”. Social means it should be a conversation, not a speech. So interaction is key. An example? I attended a recent LifeWork 2.0 conference and Spence Smith who shared one of his uses of
“social” media. Often when Spence is headed to dinner in Franklin he’ll tweet about it and inevitably friends will respond and meet him at the restaurant. Personally, I have friends who follow me that I don’t get to see very often, but because they know what I’ve been doing or vice-a-versa, it’s just a matter of picking up the conversation where we left off. So if you’re new to social media, don’t let it degrade into a speech. Make it “social”.
How is your media “social”?
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